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Midwest

By Furniture Today Staff -- Furniture Today, December 24, 2006

Furniture and bedding sales in the Midwest region of the U.S. totaled $19.2 billion in 2006 and are projected to increase 24% to $23.9 billion by 2011. The region accounted for 23% of all U.S. sales in 2006 and is expected to account for only 22% of all sales by 2011, losing one percentage point of market share.

Of the 89 major metro areas in the Midwest, only 20 are expected to have furniture and bedding sales increases exceeding the national average of 27%. The fastest-growing include Sioux Falls, S.D., with expected growth of 33%; and Holland-Grand Haven, Mich., Rochester, Minn., and Des Moines, Iowa, each with predicted growth of 30%.

Only 22 of the 191 small metro areas in the region are expected to grow faster than the U.S. The fastest-growing small metros are Farmington, Mo., with projected growth of 34%; and Whitewater, Wis., and Fairbault-Northfield, Minn., each expected to grow 32%.

No state in the Midwest is expected to grow furniture and bedding sales as fast as the nation as a whole. Minnesota, Wisconsin and Indiana will grow the fastest, each with expected sales growth of 26%.

The Midwest is home to two billion dollar-plus markets — Chicago and Detroit. The Chicago metro is expected to grow 26%, topping out at $3.3 billion and Detroit's furniture and bedding sales are projected to grow 23% to $1.6 billion. The Minneapolis-St. Paul metro will hit the billion dollar-plus mark by 2011, when its furniture and bedding sales are projected to grow 27% to $1.2 billion.

The region is also the headquarters for 27 of the Top 100 U.S. furniture stores, including No. 2 Ashley Furniture HomeStores, No. 5 Berkshire Hathaway furniture division and No. 7 La-Z-Boy Furniture Galleries.

	2006 estimated	2011 projected	% change
Population	1,720,374	1,809,573	5%
Total households	698,108	748,410	7%
Average household income	$66,799	$84,480	26%

A snapshot of Columbus, Ohio
Spending by category
In millions
	2006 estimated	2011 projected	% change
All furniture and bedding	$524.1	$668.9	28%
Master bedroom	56.8	72.7	28
Youth, other adult bedroom furniture	31.8	41.4	30
Casual dining	23.0	29.7	29
Dining room furniture	38.1	49.7	30
Entertainment furniture	31.8	41.5	31
Curios	9.4	12.1	29
Occasional tables	29.1	37.7	30
Desks and other home office furniture	37.3	48.4	30
Stationary sofas	$72.2	$92.2	28
Stationary chairs	9.0	11.6	29
Reclining chairs	23.0	28.3	23
Swivel, glider rockers	8.9	10.9	22
Motion sofas	21.7	27.3	26
Sofa-sleepers, futons	18.4	22.5	22
Mattress, boxsprings	72.4	90.8	25
Infant furniture	7.3	9.5	30
Outdoor furniture	19.0	24.3	28
Other misc. furniture	14.9	18.3	23

Midwest
Largest sales volume, 2006
In millions
	Furniture & bedding sales
Metropolitan area	2006 estimated	2011 projected	% change
Note: Metros in bold are projected to grow furniture and bedding sales faster than the national average. Source: Easy Analytic Software and Furniture/Today market research
Chicago-Naperville-Joliet, Ill.-Ind.-Wis.	$2,645.6	$3,344.7	26
Detroit-Warren-Livonia, Mich.	1,325.9	1,632.8	23
Minneapolis-St. Paul-Bloomington, Minn.-Wis.	961.3	1,222.7	27
St. Louis, Mo.-Ill.	826.2	1,018.9	23
Cleveland-Elyria-Mentor, Ohio	637.9	769.0	21
Cincinnati-Middletown, Ohio-Ky.-Ind.	618.6	767.1	24
Kansas City, Mo.-Kan.	589.5	753.6	28
Columbus, Ohio	524.1	668.9	28
Indianapolis, Ind.	497.7	644.0	29
Milwaukee-Waukesha-West Allis, Wis.	455.8	560.8	23
Dayton, Ohio	256.3	310.5	21
Omaha-Council Bluffs, Neb.-Iowa	240.3	308.8	29
Grand Rapids-Wyoming, Mich.	215.7	273.5	27
Akron, Ohio	210.9	258.5	23
Toledo, Ohio	193.7	234.6	21
Madison, Wis.	170.9	221.7	30
Youngstown-Warren-Boardman, Ohio-Pa.	170.2	201.1	18
Wichita, Kan.	169.1	212.1	25
Des Moines, Iowa	158.8	206.5	30
Lansing-East Lansing, Mich.	135.1	168.6	25

Midwest
Fastest projected growth, 2006–2011
In millions
	Furniture & bedding sales
Metropolitan area	2006 estimated	2011 projected	% change
Source: Easy Analytic Software and Furniture/Today market research
Farmington, Mo.	$17.3	$23.2	34
Sioux Falls, S.D.	61.6	81.7	33
Whitewater, Wis.	29.4	38.7	32
Faribault-Northfield, Minn.	17.3	22.8	32
Allegan, Mich.	30.9	40.6	31
Branson, Mo.	21.6	28.1	31
Holland-Grand Haven, Mich.	69.0	89.9	30
Rochester, Minn.	53.9	70.1	30
Des Moines, Iowa	158.8	206.5	30
Brainerd, Minn.	26.3	34.2	30
Madison, Wis.	170.9	221.7	30
Springfield, Mo.	115.4	149.7	30
Rochelle, Ill.	15.5	20.0	30
Rockford, Ill.	97.3	126.1	30
Fort Leonard Wood, Mo.	11.1	14.3	29
Mount Vernon, Ohio	16.6	21.5	29
Indianapolis, Ind.	497.7	644.0	29
Bemidji, Minn.	11.4	14.7	29
Bloomington-Normal, Ill.	48.7	63.0	29
Traverse City, Mich.	41.5	53.7	29

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