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Restonic joins blogosphere

Brand Engineer Julia Rosien mixes information, entertainment
BUFFALO, N.Y. — Blog posts are playing a growing role in influencing consumer purchases, according to Top 10 bedding producer Restonic. So the company is laying claim to more digital real estate with the launch of its own blog.
 This picture of Julia Rosien illustrates her blogs at www.restonic.com.This picture of Julia Rosien illustrates her blogs at www.restonic.com.
“We know that consumers purchase based on trust and that blogs are instrumental in helping convert trust to action,” said Ron Passaglia, president and CEO of Restonic. “With the launch of our blog, we’re supporting our customers’ digital dreams by offering an equal balance of inspiration and information — infotainment.”
He said Restonic is taking an aggressive approach to “sustainable online growth.” Blogs help drive website visitors, Passaglia said.
“Our digital strategy has taken on a trailblazing feel with our brand engineer, Julia Rosien, at the helm,” said Passaglia. “Our Facebook and Twitter channels have more than doubled since Julia joined our team and her expertise with developing engaging blog content will continue to propel us forward in the digital arena.”
Rosien is writing the blog posts at www.restonic.com.
Restonic’s digital strategy is designed to support the company’s retail partners. Restonic will be demonstrating its commitment to its retail support programs with presentations of them at its Las Vegas Market showroom.

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