Internet Marketing to bolster Dormeo Octaspring's online presence
November 26, 2013,
PLANO, Texas — Bedding producer Dormeo Octaspring has selected Internet Marketing Inc. to help boost its digital marketing efforts in the United States, including website design and online advertising.
The move is designed to drive traffic to Dormeo Octaspring's website and its social media platforms. In addition to Dormeo Octaspring's Direct Response TV platform, the digital program will serve as added support in growing its brand recognition, thereby increasing foot traffic to retail doors, the company said.
"Online and social media platforms are becoming increasingly important to growing brand recognition," said Dany Sfeir, Dormeo's chief marketing officer. "We already have the visibility on television with our successful DRTV program, but we realized we needed to back that up by investing in the creation of a strong digital presence as well. We are excited to have the folks at IMI on board to help us in the expansion of Dormeo Octaspring's marketing program and are confident their added efforts will boost sales and get more people into retail doors to check out our innovative product."
Most Viewed Articles
Related Content By Author
Mid-August news features acquisitions, Amazon and avenues of growth
Furniture Retail Solutions
Over the past year, our editorial team has been on the road, studying retail – what's working and what challenges even the most established retailers face. Born from these studies is Furniture Retail Solutions – a multi-part series addressing common problems retailers face. Read our first two articles:
RSA Insights & Intelligence
RSA Insights & Intelligence gives you, the retail sales associates, critical intelligence and insights. We make it easier for you to sell by providing actionable tips and key takeaways you can and should use for every sale. Check out our latest two articles:
* Why buying mattresses online is harder than consumers think
* How RSA can capitalize on the adjustable base boom