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Natuzzi names Simone Ferrari chief marketing officer

SANTERAMO IN COLLE, Bari, Italy — Simone Ferrari has been named chief marketing officer of upholstery source the Natuzzi Group.

Ferrari joined Natuzzi in October 2012 as vice president of communications. In his new role, he will be responsible for developing an integrated strategy of marketing, communication and product develop and will support Natuzzi's commercial strategy, including the extension of the retail network in China, Brazil, India and Russia.

Ferrari will report to Pasquale Natuzzi, CEO and president, a move that company officials said is part of a reorganization of the management team's direct reports to Natuzzi.

Before joining the company, Ferrari was creative director for BCUBE, an independent agency of Publicis Groupe.

"The challenge that Pasquale Natuzzi has asked me to undertake is for me of great motivation and source of particular pride," Ferrari said. "In a more and more competitive and global environment, a group like ours has to operate in the whole world, by means of projects that are strategically solid as well as flexible in their execution, so to be effectively and coherently implemented in different countries. I will carry on with the job already started in order to further strengthen the Natuzzi Group's positioning as the ambassador of the made-in-Italy in the world."

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