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CMG's Scott & DuVal bedding line debuts to acclaim

Eric HinshawEric Hinshaw, left, and Neal Grigg relax on a new Scott & DuVal bed from Carolina Mattress Guild’s new luxury bedding division.
HIGH POINT - Scott & DuVal, the new high-end bedding line launched by Carolina Mattress Guild, won rave reviews from retailers in its debut showing here, officials said.
     Eric Hinshaw, the former Kings down executive who heads CMG's new luxury bedding division, said the line was well received.
     "Retailers from coast to coast and in and outside the country are saying this feels different and unique," he said.
     The initial offerings in the line feature a number of furniture industry accoutrements, as befits a line debuting in the Furniture Capital of the World, officials said.
    "This is High Point," Hinshaw said. "We are trying to establish the relationship between fine furniture and fine bedding."
     The box springs in the foundation are furniture coils that are tied together with helical wires. "Everybody abandoned springs under the mattress," Hinshaw observed, "but they haven't abandoned springs under sofas."
     Furniture-grade upholstery materials, furniture cords and pleated drapery fabrics are among the special touches offered by the line, which retails from $1,999 to $5,999.
     The showpiece bed in the line is the Le Duvet, which features a 100% down duvet that is attached to the mattress. It can be removed and freshened up, and the mattress itself is luxurious enough to offer a great night of sleep, said Kathy Grigg, vice president of Carolina Mattress Guild.
     "It's a showpiece bed, but it is very functional," she said, adding that the company enjoyed an exceptional market.
     The beds are offered in innerspring and foam versions, giving retailers the option to use the line as needed to merchandise their floors to provide a variety of feels and constructions at high-end price points, officials said.
    The beds feature Vis Tex, a combination of layers of memory foam, gel memory foam, super-soft punched memory foam and gel-poured latex.
     Profiles on the mattresses range from 13.5 inches to 15 inches, but they appear to be 16 to 18 inches in height because of the designs and aesthetics of the beds, the company said.


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