Sauder Woodworking shows Mossy Oak
Furniture Today Staff -- Furniture Today, October 23, 2013
HIGH POINT — Thanks to a new licensing agreement with camouflage specialist Mossy Oak, ready-to-assemble furniture source Sauder Woodworking has joined others making a style statement this market with woodsy camouflage patterns.
Sauder’s Mossy Oak licensed collection includes a convertible sofa, three storage cabinets and storage ottomans. The company also offers a youth bed and chest with Mossy Oak patterns.
The company is showing its Mossy Oak themed living room, which features a convertible sofa, three storage cabinets and a number of storage ottomans. The sofa and ottomans are covered in Mossy Oak fabrics and the storage cabinets are in Mossy Oak laminates.
These are paired with Boone Mountain occasional and entertainment pieces - including a coffee table and two end tables - shown in a rustic and textured lintel oak finish.
The company signed an agreement with Mossy Oak last month, said Kevin Sauder, Sauder president and CEO.
"It will help get us into places we haven't been able to touch," Sauder said, noting that the possibilities include hunting, fishing and outdoor supply retailer Bass Pro. "We are targeting some new channels."
In addition, Sauder is showing the Flat Creek laminate youth bedroom, which includes a $149 twin bed and four-drawer chest also featuring camouflage patterns.
The company shows in 220 Elm, space 218.
– Thomas Russell
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