Therapedic adds Egyptian licensee Comfort Sleep
David Perry -- Furniture Today, August 13, 2013
PRINCETON, N.J. - Therapedic International has entered the Egyptian market with a licensing agreement with Comfort Sleep, a relatively new player on the Egyptian bedding scene.
Comfort Sleep began producing and selling mattresses and box springs under the Therapedic name earlier this month. Comfort Sleep officials met with Therapedic officials at the recent Las Vegas Market.
Founded five years ago, Comfort Sleep, which manufactures its own line of mattresses and pillows, has become a highly recommended bed manufacturer in Egypt, Therapedic officials said.
Specializing in zoned mattresses featuring both bonnell and encased coils, Comfort Sleep produces its own springs under the name Mattress Springs. It is affiliated with Escaross Textiles, which has been serving the furniture industry in the Middle East for over 50 years.
"We have seen exponential growth abroad over the last year," said Therapedic CEO Gerry Borreggine. "As we continue to expand, we seek to form strategic partnerships with companies that not only enhance our bottom line, but also share our vision for building an internationally respected brand.
"In teaming up with Comfort Sleep, we have found a partner that has the same mission as us: providing customers with high quality products at value prices. Right now, Egypt is an underserved market that's craving high quality beds and Therapedic is well positioned to make an impact in the region," he said.
Comfort Sleep CEO Sam Escaross said he is excited about the potential growth opportunities with Therapedic.
"The Therapedic name is a well known and well-respected brand in the Middle East," said Escaross. "We believe that partnering with such a recognized American mattress name will significantly impact our business here in Egypt."
Therapedic currently has licensees on six continents, in countries including Canada, Mexico, Guatemala, Trinidad, Jamaica, Ecuador, Ireland, Korea, Malaysia, the United Arab Emirates, Indonesia, Jordan, Turkey, Morocco, New Zealand, Australia and China.
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