Case goods sources offer wealth of styles, prices
Thomas Russell -- Furniture Today, July 29, 2013
LAS VEGAS - Retailers looking to bolster their case goods assortment heading into next year will find a wealth of styles and price points at market here this week.
The assortment could lead to strong sales in the first and second quarters from consumers in the market for fresh looks in bedroom and formal dining. Introductions also could coincide with strong investor-driven housing sales in states such as California, Arizona and Nevada.
At the upper-middle segment of the spectrum companies such as A.R.T., AICO and Lexington Home Brands are offering new whole home collections that target various segments of the market.
Lexington's Tower Place offers 45 pieces of case goods and upholstery. Of these, 26 are wood pieces made with cathedral walnut veneers in a dark brown finish called Arlington.
Company officials said the collection has a refined contemporary design best described as "Luxe Transitional."
"The impact and appeal of this styling continues to be defined by clean architectural lines, but the modern iteration has a softer edge, reflective of today's casual approach to luxury living," said Phil Haney, president and CEO of Lexington Home Brands.
He added that this evolution of design involves finish, texture and color. "Finishes are warmer and richer with a strong emphasis on the natural character of the wood.... Tower Place represents a fresh upscale look that will connect with sophisticated customers looking for a décor that blends high style with exceptional comfort."
A.R.T. has a new 39-piece collection called Egerton that has casual traditional style influences. Available in a slightly distressed mid-tone brown finish, it offers an arched panel bed with a low profile footboard and a second panel bed with an 85-inch-tall headboard with leather insets and nail head trim.
On the dining side, the collection includes an 80-inch rectangular leg table with two 24-inch leaves and a second 60-inch round pedestal table with a 22-inch leaf.
Four-piece bedrooms are targeted to retail at $2,999 while a table and four chairs is targeted at $1,399 to $1,499, placing it at the more moderate, or starting level of its line.
A.R.T. also is adding bedroom and occasional to a successful Mediterranean-influenced dining collection launched in January. Made with walnut, oak, and pine veneers and featuring leather and metal accents, a four-piece bedroom retails at $4,999, placing it at the top of its line.
AICO's 20-piece Catalonia also has Mediterranean style influences, seen in its rose gold mirrored accents and textured synthetic insets on door and drawer fronts.
The company says it has scaled the group for "today's space-conscious consumers." In addition, AICO has scaled three other popular collections, After Eight, Lavelle and Hollywood Swank, for lofts and city apartments. These feature original design elements of the collections, but are sized to fit smaller living spaces.
Aspenhome, meanwhile, is targeting millennial consumers with two new bedroom and home office collections, Cottonwood and Ravenwood.
Each collection offers a dozen pieces in both bedroom and home office. Cottonwood is in a linen cream finish with wire-brushed oak tops while Ravenwood has a two-tone finish with black bases and wire-brushed oak tops.
Along with storage beds, the bedrooms offer nightstands that are two inches narrower. Other space-saving pieces include lingerie chests, which are more vertical and take up less horizontal wall space. Four piece bedrooms are targeted to retail from $1,699 without storage to $1,999 with storage.
The company said it decided to launch these groups based partly on its success with other millennial collections, including Cambridge, Genesis and Contour, as well as its E2 home office concept.
"It is just a combination of factors," said Bryan Edwards, vice president of sales. "The analytics are pointing in this direction, and products we already have in the line that target that profile are wildly successful. We have history in our favor."
Coaster is showing 18 new bedrooms, said Chris De La Guardia, vice president of sales. While not all of those are expected to make the final cut, he believes the company will receive strong reaction based on the pricing and mix of styles.
Five-piece bedrooms retail from $1,499 to $1,699 and there are a few at $1,999, he said, calling $1,499 a "sweet spot" in its lineup. Many groups, he said, lean toward more traditional style influences. He said they also offer better finishes along with other details such as full extension drawers with metal side guide and English dovetailing on fronts and backs of drawers. "We are seeing right now that there is an increasing demand for a better story quality-wise with more traditional influences," De La Guardia said. "We are doing more traditional this market because the demand we have seen is pushing us in that direction. Consumers are looking for more values with more features and benefits, scale, and better finishes."
The scaling in particular, he said, is geared toward consumers who like larger beds and case pieces with larger and deeper drawers.Case goods resource Homelegance also has an aggressive launch planned with 30 new bedrooms, half of which will be seen for the first time at any market. Four-piece sets start at $999 retail and top out at $2,499. Two bedrooms at the higher price points will have corresponding formal dining, with a table and six retailing at $2,999. Other new dining sets also will be available at lower prices points ranging from $999 to $1,999 for a table and six chairs.
Higher-priced goods tend to be more European traditional influenced designs, said Jamie Collins, vice president of sales.
"It is a little heavy for a Vegas summer market, but we are a product driven company, and 90% of the people we see in Vegas we don't see in High Point, and 90% of the people we see in High Point we don't see in Las Vegas. This gives us the opportunity to merchandise the (Las Vegas) showroom for the West Coast trade, which are smaller accounts, including single stores and smaller chains."
Sources agree that the summer Vegas market is slower than January, but said it allows them to introduce goods that will hit retail early in the first quarter.
"It is very much going to be a West Coast market," Collins said. "I don't know that we will see a whole lot of people from the East Coast, but we have great distribution out there and we are looking forward to a really good summer market. We don't see anything that tells us it will be weak."
This bedroom is part of Emerald Home Furnishings’ Tranquility collection. It is made with hickory veneers in a high sheen dark java. Design elements include convex panels found throughout the collection, including on the headboard of this platform panel bed.
Bedding Conference Set for 14-16 May