• David Perry

Therapedic jumps into bath with new Gel Crystal Bath Pillow

 Therapedic’s new Gel Crystal Bath Pillow debuts in Bed Bath & Beyond stores in April.Therapedic’s new Gel Crystal Bath Pillow debuts in Bed Bath & Beyond stores in April.

PRINCETON, N.J. — Making its first entry into the bath products market, top 10 bedding producer Therapedic International has signed a licensing deal with Ginsey Home Solutions to create a bath pillow.

Launching exclusively in some Bed Bath & Beyond stores this April, the Therapedic Gel Crystal Bath Pillow, retailing at $19.99, features cooling gel beads that contour to the head and neck to soothe, comfort and help alleviate aches and pains. The pillow easily attaches to the back of the tub and includes extra cushioning to offer a luxurious and comfortable bathing experience, officials said.

"The Therapedic International brand is growing briskly at Bed Bath & Beyond," said Gerry Borreggine, president and CEO of Therapedic. "This is a great opportunity for us to leverage our knowledge in the sleep products space to expand into a new market. Our goal is to develop items that will make the bathing experience more relaxing and enjoyable."

Borreggine said the partnership with Ginsey Home Solutions is a good fit for both companies.

"We looked for a partner that understood our vision and whose vision could help us grow in a new category," he said. "Ginsey Home Solutions is an ideal partner as they are already an established leader in the bath products arena."

"We are thrilled about our new partnership with Therapedic. The company's brand recognition in the marketplace and strong presence in Bed Bath & Beyond stores will help us target a new group of consumers," said Mary Fullam, Ginsey Home Solutions' senior vice president of marketing and brand management.

Ginsey Home Solutions is a multi-channel supplier of bathroom and home products for the family, representing licenses such as Disney, Procter & Gamble, Rubbermaid and Warner Bros., the company said.

David PerryDavid Perry | Executive Editor, Furniture Today

Hi, online readers. I'm David Perry, executive editor of Furniture/Today, and the writer on the mattress beat. Get my musings on mattresses on our web site and on my Twitter feed. And let me know what you would like me to write about in the wonderful world of mattresses.

Follow me on Twitter at https://twitter.com/DT_Perry
See my first music video at http://ftbeddingman.com/


  • Klarna targets Millennials for its POS financing

    Camera Icon More Videos

Web Directory Search
Search for Products/Companies

RSA Insights & Intelligence


RSA Insights & Intelligence gives you, the retail sales associates, critical intelligence and insights. We make it easier for you to sell by providing actionable tips and key takeaways you can and should use for every sale. Check out our latest two articles:
* How to use an implied close
* The low cost of mattresses