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Specialty Sleep Assn. moves to new showroom at World Market Center

FRIANT, Calif. — The Specialty Sleep Assn. is moving to a new space at the Las Vegas Market, on the 15th floor of World Market Center Building C.

The group said it expects 30 to 40 of its members to participate in showing in a 13,000-square-foot space, dubbed "The Future of Sleep," in C-1565.

At the market, which runs Jan. 28-Feb. 1, SSA exhibitors will focus on product innovation in the growing specialty sleep category. Based on prior market figures, the association anticipates 500 to 650 stores or buying organizations to visit the new space.

A longtime exhibitor at the Vegas market, the SSA formerly occupied a space on another floor of Building C. Show organizers have concentrated resources for bedding and related products on the 15th floor, including the SSA.

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