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Singapore shows wrapping up four-day run

Buyers see new programs, exhibitors

Alex Lemonde-Gray -- Furniture Today, March 12, 2012

SINGAPORE — The International Furniture Fair Singapore 2012/29th ASEAN Furniture Show, Deco Asia 2012 and The Hospitality Show 2012 are ending their four-day runs today.

Guest of honor Lim Hng Kiang, Singapore's minister for trade and industry, opened the shows March 9.

Two new programs were launched at the market: the Hospitality.Design.Furniture Converge Asia Conference and SingaPlural, the inaugural Singapore Furniture Design Week. According to a press release from organizers, the new programs bring the latest in furniture and design to trade professionals and consumers.

"For many years now, IFFS/AFS has carved for itself a niche as a global furniture hub with an edge, and it continues to do so today, with the launch of the two new and exciting segments," said Tony Pang, chairman of the Show Advisory Panel for IFFS. "The show boasts of a steady stream of visitors from over 100 countries, and has developed into a unique platform within the Asian show circuit, one that is top-of-mind for furniture companies who offer creative design and innovative ideas to differentiate their products."

This year, 512 companies from 26 countries displayed at IFFS/AFS 2012, Deco Asia 2012 and The Hospitality Show 2012. More than 80% of exhibitors came from the ASEAN region and other Asian countries. ASEAN/Asian exhibitors that launched new collections at IFFS/AFS, include:

• Accentuate Home (Singapore)
• Admira (Singapore)
• PT Almi Furniture Perdana (Indonesia)
• Archipelago Exports (Singapore)
• d-Bodhi Pte Ltd (Singapore)
• Hussan Industrial (Indonesia)
• Indigo Living (Hong Kong)
• Kenas Home (China)
• Odelic Trading Co. Ltd (Japan)
• Planet Furniture (Thailand)
• Sharda Exports (India)
• Star Furniture (Singapore)
• Tomson Furniture Co. Ltd (China)

According to the market, 30% of companies were first-time exhibitors, including:

• Sunpan Modern Home and Westbrook Living Lifestyles (Canada)
• Kannoa and PolArt (America)
• Excellence Limited and MD International Leathers (Hong Kong)
• ContraForma, Interior Addictions, KiTAIP, Sedes regia, Stilium and X PLOK (Lithuania)
• Resol Group (Spain)
• Vendone Design & Starbay Europe (France)
• C&E FEIN and International Graphics Walmsley (Germany)
• Casa Salotti Design Manufacturer and Luxurious Edge (Malaysia)

Nearly 5,000 visitors pre-registered and a total of 18,000 were expected. IFFS/AFS 2012 also hosted buying delegations from 29 different countries. International buying groups included:

• Harvey Norman (Australia)
• Commercial Eccsa S.A. (Chile)
• Steinhoff International Sourcing (China)
• Indoor Group Ltd/Asko (Finland)
• BUT International (France)
• Atlas - Teamconsult (Germany)
• Gareant-Moebel-Group (Germany)
• Eijerkamp Retail Group (The Netherlands),
• Interstil AS (Norway)
• Martinsen AS (Norway)
• AGATA Meble (Poland)
• El Corte Ingles, S.A. (Spain)
• Shop Direct Group (United Kingdom)
• American Signature (United States)

The Hospitality.Design.Furniture Converge Asia conference provided international delegates with a networking and idea exchange event, said Clement Ng, business development director of IFFS.

SingaPlural - Singapore Furniture Design Week ran alongside IFFS/AFS 2012. SingaPlural featured local and international design in furniture, architecture, interior, graphic and fashion from 120 exhibitors.

Also new to IFFS/AFS 2012 was a Green Pavilion featuring 10 local companies with diverse sustainable practices. The pavilion was curated by Chris Lefteri, who also shared his insights on green business.

"In keeping with the industry's development plans, we've intensified the show's focus on global partnerships, design and sustainability," said Andrew Ng, chairman of IFFS and presidential advisor of the Singapore Furniture Industries Council. "Working closely with DesignSingapore Council, International Enterprise (IE) Singapore, Spring Singapore and Singapore Exhibition & Convention Bureau, we are confident that this move will contribute to the island state's goal of commanding 1.5% market share of the global furniture trade by 2015."

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