Barnhardt joins Chromcraft Revingtion
Broyhill veteran to fill marketing services post
By Furniture Today Staff -- Furniture Today, January 18, 2007
SENATOBIA, Mo. — Manufacturer and importer Chromcraft Revington has named Boyd Barnhardt director of marketing services, a new position.
He most recently held the same post at manufacturer Broyhill, where he worked for 11 years. At Broyhill, he developed marketing programs, ran the in-house advertising agency, oversaw Web site development and media planning and buying as well as art direction, production and market research.
In his new role, he reports to David Corbin, senior vice president. He will be responsible for developing and managing retail programs and also coordinate marketing support for the Chromcraft Revington companies, which include Chromcraft, Peters-Revington, Silver Furniture, Cochrane Furniture and Sumter Furniture.
“His experience in furniture and his background in both business management and marketing will help us leverage the strengths of the company, particularly as we shift our focus to be more market driven and responsive to both consumers and customers,” Corbin said in a statement.
In a related announcement, the company has hired Greensboro, N.C.-based Quixote Group as its public relations agency. Quixote has worked with furniture clients including Pulaski, Henredon, Natuzzi and Hurtado.
Featured Company
-
Wright Labels
Bill and Tom Wright founded Wright of Thomasville in 1961 on the idea that printing was a creative medium and the belief that "a promise made is a promise kept." The Wright brothers focused their attention on providing exceptional printing for the... more
Most Recent Resources
- Getting the most out of offline leads
- Free Shipping and the Importance of Onsite Promotion
- Should Branded Manufacturers Participate in Flash Sales?
- Rugs 101 - Special Edition
- How Big Is Your Label
- Choosing a Web Site Developer
- Convergence: Tie Your Online & Offline Experience...
- Social Networks to Social Shopping
- Why Brands and Their Retailers are Facebook’s Biggest...
- Web Based Intelligence Gathering
- The Future of Tablets
- Shopatron: Bicycles & eCommerce
- A Guide to Holiday eCommerce Success
- Mattress Buying 101 - Connecting with Consumers
- Designing Your Brand’s Website for eCommerce
- Global Sourcing in 2010: Doing More With Less
- Comparing Four Options for Turning Web Site Traffic into...
- Are You Prepared for the 2009 Holiday Season? A Branded...
- Design, Develop, Deliver: The Three D's to Digitally...
VIEW ALL GALLERIES
