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Online retailer Hayneedle promotes two in marketing, merchandising

Jason Goldberger, Dawn Block gain new responsibilities
OMAHA, Neb. — Online home furnishings retailer Hayneedle has promoted Jason Goldberger to senior vice president of marketing, merchandising and site, and Dawn Block to vice president of merchandising.

Block reports to Golberger, who reports to Doug Nielsen, founder, president and CEO.
Goldberger joined Hayneedle's executive team in 2007 as chief merchandising officer. In his new position, he has expanded responsibility and oversight of more than 100 employees focused on product offerings, marketing initiatives and customer shopping experience at Hayneedle and, the company's new members-only daily flash sale site.

Block, who joined Hayneedle as a buyer in 2003 and most recently was director of product development, will lead a group of more than 40 Hayneedle employees.

Before joining Hayneedle, Goldberger was director of home improvement for, and earlier was a buyer on a team that launched Amazon's first home store. Before that, he was a buyer at Linens 'n Things and QVC.

Block led the team that launched Hayneedle's outdoor division, as well as developed new business in several product categories. Most recently, she led the merchandising team that helped launch

She also created the strategic business unit for the optics division and helped the company establish a product development and import team. Previously, Block worked in product development and merchandising for Uline Shipping Supplies.

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