10 bedding lines, spaces you should see in Vegas
David Perry, Executive Editor -- Furniture Today, February 12, 2007
For your humble consideration, your humble bedding writer offers this helpful Top 10 list. We will call it: 10 Must-See Bedding Lines and Showrooms in Las Vegas.
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Sealy's new promotional brand, shown in the producer's new World Market Center B-800 showroom. The line has a three-year warranty. Hey, I like that. I hope it sparks similar moves by other bedding producers. Retailers: Tell your bedding vendors you'd like to see shorter warranties.
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The Beautyrest line Simmons is unveiling. The company is expanding its commitment to Vegas with a second WMC showroom, A-946. (The original showroom is A-525.) That will make for a "huge display" of Simmons products, the company says. Simmons had a great year in 2006. Can it keep up the momentum in 2007? We'll see what happens in Vegas.
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The America's Mattress showroom opening in WMC B-1045. That is Serta's sleep shop program, and the producer makes a strong push for it by giving it a permanent showroom. Serta, by the way, also will show its new Vera Wang line in its WMC A-710 showroom. Check that one out too.
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Spring Air's new Grid2-designed showroom. I've already heard some favorable buzz about that space, WMC B-1126. Stop in and meet Spring Air's new spokeswoman, "Comfort Queen" Jennifer Louden.
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New mattresses and a new pillow at Tempur-Pedic (WMC A-1036). The visco leader is once again keeping the wraps on its introductions, but everything it does is significant. I'm anxious to see what's new at Tempur-Pedic. I bet I will like it.
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The Laura Ashley line at Comfort Solutions (WMC A-546). Laura Ashley is a great name in the home furnishings industry and this new mattress line offers both bold and elegant color statements and designs, we've been told. Sounds promising.
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The AirTouch line of airbeds that Therapedic is introducing (WMC B-822). The company says it offers more bang for the buck at various price points than some bigger-name competitors. Is that just a bunch of hot air, or are the winds of change swirling through the industry? You decide.
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Fancy new bedding showrooms everywhere. Serta offers a spa theme in its Building A showroom, Emerald excites all of the senses with its new Emerald sleep gallery (WMC B-1350) and Connie Post shows new retail display concepts at Dormia (WMC B-970) and Restonic (WMC B-926).
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Gel and magnet bedding. Dormia and Restonic both enter the gel category with new high-end beds, and Restonic also has a magnet bed. Exciting new features offer exciting new sales opportunities, in my book.
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The Specialty Sleep Assn. Show in Pavilion 3. You just might find a compelling new bedding line there.
Well, that's actually more than 10 must-see products and showrooms, but my list will get you off to a good start. Happy hunting!
Contact David Perry at dperry@reedbusiness.com
