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Lester fills AICO position

By Furniture Today Staff -- Furniture Today, January 28, 2007

Pico River, Calif. — AICO has named Darla Lester director of marketing services, a new position the importer said underscores its commitment to dealer support.

Lester has been director of sales/customer service at AICO for the past year and a half. As director of marketing, she oversees all administrative responsibilities for the department and reports to Martin Ploy, executive vice president.

"With our expansion into upholstery and contract office via AICO Office Systems, our marketing needs have grown tremendously," said Ploy. "Darla brings her proven administrative capabilities and enthusiasm to this vital assignment."

Lester will work with Mark Reyes, director of creative arts, to use advertising media, e-commerce and Web development to capture the consumer.

"(CEO) Michael Amini's vision is always clear and far-reaching," said Lester. "The landscape of commerce is ever changing, and this vision will forge new marketing strategies to broaden the success of our dealers. 2007 will be a very exciting year as AICO prepares to launch its first consumer-based advertising campaign."

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