New Restonic space features Post design
By David Perry -- Furniture Today, January 28, 2007
Las Vegas — Restonic makes its debut here in a new Connie Post-designed showroom that taps into the psychology of the consumer shopping experience. Think kiosks, fresh flowers and lifestyle photographs.
The retail selling environment is incorporated into Restonic's first permanent Las Vegas showroom in the World Market Center, B-926. It reflects insights gleaned from research into retail shopping trends, consumer behavior and customer service.
Restonic says the new modular displays represent a "practical, functional and effective sales environment." Retailers can easily adapt the modular displays, according to the company.
Donna Favia, vice president of sales and marketing, led the showroom project for Restonic. "We have uncovered how critical the sales experience is to our consumer and have integrated all of those psychological elements into the design," she said.
A key element in the design is a 17-by-10-foot kiosk that creates what Restonic describes as a highly flexible retail space. Retailers can use it to display products during promotional periods at their local shopping mall, for instance, to drive traffic to their stores.
"The key to success is to create compelling retail displays," said Post, who sees freestanding kiosks as a great way to increase a retailer's visibility. Mall kiosks generated $10 billion in sales last year, she said.
Retailers entering the new Restonic showroom will encounter a long corridor flanked by oversized lifestyle photographs. This welcome area is designed with European contemporary influences in mind.
A narrow table runs down the center of the room, bearing vases of fresh flowers. At the end of the corridor the retailer meets a concierge, who helps find the appropriate Restonic sales representative.
When the retailer is welcomed into the hospitality area, he or she will be offered refreshments and will get a look at the new retail selling environment. It features an airy space, with soft colors and more lifestyle images.
Retailers will appreciate this relaxed welcome, Post thinks.
"Our hospitality area is purposely positioned at the front of the showroom," she said. "This is the same way you would treat a guest in your home — you would offer them something to eat or drink before you would talk business. Restonic's approach to business will be perceived as different, unique, softer and friendlier because of the initial guest experience with hospitality."
The new kiosk is in the center of the showroom. This portable display is designed to showcase two products and can be used either inside or outside the store.
The perimeter of the showroom features products displayed using rounded headboards with lifestyle photos. Video kiosks and wall-mounted signage showcase key bedding research findings that support the design of the new selling environment.
Marketgoers will be invited to relax in oversized furniture in the main showroom space, or to meet with their Restonic sales rep in a private conference room.
Post said the showroom emphasizes Restonic's hospitality and the wealth of ideas it offers to retailers.
"We are conveying the image that Restonic is first in style and design and is trendy in its thought processes as it creates new branded product for the future," she said.
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