New Green Front store to expand D.C. presence
Clint Engel -- Furniture Today, February 4, 2007
Farmville, Va. — Green Front Furniture will expand its metro Washington presence in April with the opening of an 80,000-square-foot showroom in Manassas, Va.
The store will replace a two-level, 32,000-square-foot showroom 30 minutes north of Manassas in Sterling, Va., giving Green Front space to broaden its offerings in northern Virginia, including at the high end.
John Wingo, general manager for the three-store, Top 100 company, would not disclose Green Front's investment or projected sales, but said, "Hopefully, sales will be twofold (the Sterling store) if not more. The main thing is, it's a larger location all on one floor, so it's easier for consumers and the employees to work."
With the added space, the D.C.-area store will have a better selection by broadening offerings from existing suppliers and by "picking up some higher-end lines," Wingo said, although he wouldn't disclose potential supplier names.
He said Green Front also will expand its import furniture program.
Key current suppliers to Green Front include Nichols & Stone, Lexington Home Brands, Hooker and Harden Furniture, all of which will have expanded presentations in the new store.
,Green Front, which also has a 700,000-square-foot retail complex in Farmville and a 35,000-square-foot store in Raleigh, N.C., was No. 100 on Furniture/Today's Top 100, with estimated furniture, bedding and accessory sales of $61.4 million in 2005.
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Green Front to expand DC presence
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