Log In   |  Register Free Newsletter Subscription
Skip navigation
Zibb
Subscribe to Furniture Today
Industry Resources
Email
Print
Reprints/License
RSS

Shabby Chic planning 60 more stores

By Furniture Today Staff -- Furniture Today, February 19, 2007

Home furnishings supplier and retailer Rachel Ashwell Shabby Chic said it plans to open nearly 60 U.S. stores in the next five years on top of the six it currently operates.

Some of the markets targeted by the brand are Austin, Texas, Natick, Mass., and Philadelphia, the company said in a release. Its existing stores are in New York, Chicago, and Santa Monica, Malibu, San Francisco and Newport Beach, Calif.

More stores are planned for international markets, although the company didn't release details.

The company, led by designer and entrepreneur Rachel Ashwell, hired B|W|R Public Relations to head a marketing campaign for the 18-year-old brand as it prepares for the aggressive expansion.

In addition to its six stores, Shabby Chic distributes home furnishings to more than a dozen in-store boutiques and hundreds of retailers. Target stores sell the spin-off Simply Shabby Chic brand.

Rachel Ashwell Shabby Chic's product line includes slipcovered furniture, bedding, sleepwear and accessories for adults and infants, among other things.

Email
Print
Reprints/License
RSS
Talkback
Related Content
Also by Staff Staff

Reed Business Information Resource Center

Featured Company


Most Recent Resources

Advertisement

Related Microsite Content

Related Links

  • No Related Content Available

research marketing module
Advertisement
Showtime Product Submissions
eNewsletters
Furniture Today eDaily
Furniture Today eClassifieds
Bedding Today
Furniture Today Green
Casual Living eWeekly
Home Accents Today eWeekly
Home Accents Today Product Line
Home Textiles Today Extra
Hospitality Furnishings Today
Gifts & Dec Direct
Gifts & Dec Product Wire
Kids Today eWeekly
Playthings Extra



Please read our Privacy Policy

About Us   |   Advertise   |   Site Map   |   Contact Us   |   Subscription   |   Affiliate Links   |   RSS
© 2009 Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Use of this Web site is subject to its Terms of Use | Privacy Policy
Please visit these other Reed Business sites