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Interactive Health changes name to Human Touch

Plans to conduct major ad, PR campaign to promote brand

By Furniture Today Staff -- Furniture Today, March 18, 2007

LONG BEACH, Calif. – Upscale robotic massage chair source Interactive Health is changing its name to Human Touch, the name of one of its popular chair models.

Effective immediately, the company name will be Human Touch LLC. All of the company’s products will now feature the Human Touch identity and logo.

The company will promote the brand with a multi-million dollar advertising campaign, in-store marketing program, and public relations program to further establish the brand and the company.

“We felt that Human Touch is becoming such a strong brand and that it really communicates the high-quality nature of our products,” said Craig P. Womack, CEO. “It just made sense for our entire company to leverage the Human Touch brand. Of course, we will continue providing our consumers with state-of-the-art massage products that promote health and wellness for today’s busy lifestyles.”

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Interactive Health becoming Human Touch

Apr 8, 2007

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