Market videos take to air
Gefen will produce reports on TV, online
By Furniture Today Staff -- Furniture Today, March 22, 2007
HIGH POINT — The High Point Market Authority is partnering with Gefen Productions to produce a daily video update on market news and product trends.
The new show, “High Point Market Live,” will debut on numerous TV screens throughout the market. Show segments also will be posted on the Market Authority’s Web site, www.highpointmarket.org, and will be distributed via e-mail to the trade.
New segments will be posted weekly throughout the year on the Web site.
“This new offering is intended to communicate the core values of what our market represents: fashion, trends and new product,” said Market Authority President Brian Casey. “It’s designed to entertain, educate and enhance the experience of our market guests, and to promote the thousands of new products that are offered at the market every season.”
Gefen Productions, headed by Ellen Gefen, has produced the TV show “Home Fashion Report” during the market for the past 23 years. That show will be repositioned for a consumer audience, and the new show will target the trade.
“We are thrilled to be working with the High Point Market Authority,” Gefen said. “While the show at market will give attendees a great overview, the new idea of video e-mails sent out daily during market and then weekly following the market will help the industry move forward.”
Market attendees and others in the trade may sign up for the video e-mails at www.highpointmarketlive.com.
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