Casual dining suppliers offer modern in many variations at High Point Market
Heath E. Combs -- Furniture Today, October 22, 2013
HIGH POINT - Casual dining suppliers are focusing much of their effort at the High Point Market on modern looks.
Variations range from mid-century modern and chrome-and-steel to industrial and reclaimed looks.
Jofran reports that retailers have responded well to the 941 reclaimed dining group in pine with a 10-step wax finish, light nail holes and distressing, and four real-linen slip covered chairs. A five-piece group retails for $1,099.
Also popular in the 941 group is a small scaled kitchen island with a granite top and double push-through top drawer, according to Bob Roy, CEO. Jofran is also doing well with its 836 dining group in birch veneers and deep brown finish, 78-inch length and six-piece retail price of $799, Roy said.
Canadel is seeing success with contemporary clean-lined sets without much heavy traditional detailing, according to Howard Cohen, vice president of sales.
Retailers also are getting more adventurous with color on their floors, he said, adding that some stores are finding success in giving consumers a reason to come in by hosting special events and using social media.
"You can't be a potted plant. You always have to be doing something," Cohen said. "Stores have to refresh floors regularly."
Cramco is having success with five new collections of dinettes with interchangeable Parson's chairs that can be mixed when shipping out of its warehouse or container-direct.
Dealers also like wood edge banding added to laminate table tops, according to Dave Shock, national sales manager. Promotional dinettes at $199 for a three-piece group to $299 for a seven-piece set also are doing well, he said.
Retailers also like two chrome contemporary groups with half-inch tempered glass tops that range from $399 to $599 and come with a sled or a brewer chair, Shock said.
Sunny Designs is getting good response this week to its Retro casual dining group, a throwback to mid-century modern styling with a low sheen smoky oak finish.
The company also is getting good response to its Retro dining group, which has mid-century
see Casual, modern design inspiration in birch and ash, with a low-sheen smoky oak finish with a light white hang-up in the wood grains.
"It's right out of the contemporary catalog. I was selling this table in the 1960s. All things come back," said West Allen, vice president of merchandising.
Joe Cozza, owner of ECI, said colors on chairs are getting good response here from dealers. The company offers 14 chairs with seven color options selected to match colors currently trending in kitchens.
"Major retailers wanted to do a little more pop," Cozza said.
Another hit for ECI has been the Gettysburg dining collection with casual contemporary design flair but a distressed antique feel, he said. It has a planked top, burnt edges, light band saw cuts and rasping.
Sunrise Home Furnishings, mostly a direct container source now, is having success here with 42-inch-tall bars at $999 with granite tops, a foot rail, drawer storage, locking liquor cabinet, stemware storage and a wine rack. The bars come in two granite colors and were developed in response to dealer requests for big full size bars, according to Bob Lephart, vice president of sales and marketing. Sunrise is also doing well with 42-inch-tall dining tables and with glass and chrome dining sets.
Most of Sunrise's sets are now contemporary and retailers are merchandising them around tables with the company's barstools with multi-color seat options, he added.
A-America is doing well with dining groups with Blue Stone tops. Suppliers like them because of the novel warm color, and a material that's less porous and more stain resistant than some other surfaces, and because it offers an alternative to granite, said Tyler Rohrbach, marketing and e-commerce specialist. A five-piece group has a retail price of $1,299.
Oak looks have also been selling this week, Rohrbach added.
The company has been doing well with its Mariposa dining group with a pull-out butterfly leaf extension on the table end that folds out on a roller bar - an innovation that isn't widespread in the dining world. A seven-piece group has a warehouse retail of $1,099.
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