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Surgeon helps Serta create new America's Mattress line

Retail Editor 3, David Perry -- Furniture Today, June 27, 2013

This is one of the bedsThis is one of the beds in the new Dr. Greene Mattress Collection by Serta, offered at America’s Mattress stores.
CHICAGO - Sleep specialty retailer America's Mattress has introduced an exclusive mattress collection designed in collaboration with orthopedic surgeon Dr. Craig C. Greene.
     The line is produced by Serta, with retails starting at $799 for a queen mattress set.
     The Dr. Greene Mattress Collection by Serta was inspired by conversations between Greene and America's Mattress owners Ty Hingle and Lee Burns. While Greene shared insights on what's keeping his patients from getting the sleep they need, Hingle talked about the many challenges mattress shoppers face when trying to select the right mattress.
     With feedback from Greene and Hingle, Serta designed the Dr. Greene Sleep System by Serta. Each mattress in the collection is built with the needs of Greene's patients in mind, with features designed to promote enhanced comfort and proper support, officials said.
     Hingle and Burns worked with Serta to develop what they say is a fun and interactive shopping process that will help consumers identify their unique sleep needs and guide them toward the right mattress.
     "If you aren't getting the sleep you need at night, then you are not likely to have the energy you need the next day to feel your best," said Greene. "My goal is to help all of my patients, and sleepers across the United States, select a mattress that can help them get the quality of sleep they need each night."
     "In our stores, we find the majority of customers needing a new mattress are really seeking relief from either aches and pains or a lack of support in their current mattress," said Hingle, who operates America's Mattress stores in Louisiana.
     "Because Serta developed this with a leading orthopedic surgeon, the Dr. Greene Sleep System offers Serta Sleep Shops an exclusive, cost-effective way to help address many of the common sleep issues we see on a regular basis."
     Some proceeds from the sale of the mattresses will be donated to The Greene Team Charitable Fund, a foundation started by Greene to help give medical attention to underprivileged children affected by natural disasters, officials said.

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