Shaw Living unveils new area rug catalog
Home & Textiles Today Staff -- Furniture Today, March 11, 2013
DALTON, Ga. - Shaw Living has released its annual Shaw Living Catalog.
The new "Big Book," which is how the company refers to it, has more than 450 pages featuring Shaw Living's broad assortment of area rugs.
It is now available for shipment to retailers.
Shaw Living said it designed the new edition "to give consumers an easy shopping and selection experience."
As it explained, each rug collection has a feature tab that provides pertinent information: the design inspiration surrounding the collection, its colors, and details on fiber and construction. Following the collection tab, each design is featured in all available colors and size options.
A detailed index and table of contents make locating a particular product simple and quick. Special shapes and sizes are also represented for easy selection.
"We're pleased to make the ‘Big Book' available once again to our retailers and their customers," said Kim Barta, brand manager for Shaw Living. "Because we offer so many beautiful area rug styles, our catalog carries out a key objective-keeping our consumers informed and inspired while ensuring a straightforward, enjoyable shopping experience."
Editor's Note: This article originally appeared on hometextilestoday.com.
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