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Thomas Russell

Lexington doubles Vegas space

LAS VEGAS - Lexington Home Brands is expanding its presence at the Las Vegas Market, moving into a 50,000-square-foot space in Building B that is about twice the size of its former showroom in World Market Center C-1100.
     The showroom in B-500 will occupy the front half of the fifth floor, offering visitors a view of mountains to the north. Market officials reconfigured the hallway to accommodate the showroom's size and scale, the company said.
     A grand opening party is planned from 5 p.m. to 7 p.m. on Jan. 28 and will feature live entertainment, drinks and hors d'oeuvres. The winter market runs Jan. 28-Feb. 1.
     "The Las Vegas Market has proven highly effective as a marketing and selling venue for us," Phil Haney, president and CEO of Lexington Home Brands, said in a statement.
     "Dealers and designers love to attend and buy at this market. We made a decision four years ago to aggressively embrace Las Vegas by presenting our brands and lifestyle message at the World Market Center," he added. "It has proven an exceptional business decision, contributing to our significant growth over the last several years. We are committed to presenting our brands in both High Point and Las Vegas because it serves the needs of our retail partners."
     The space will include the company's core brands, including Lexington, Tommy Bahama Home, Tommy Bahama Outdoor Living, Sligh, Henry Link Trading Co. and Aquarius. Product introductions in Las Vegas will include the new Tommy Bahama Home collection, Ivory Key, first seen in High Point, as well as the Studio Designs home office collection from Sligh and the new Florentino collection from Lexington.
     The opening of the showroom will also coincide with the West Coast debut of Tommy Bahama Outdoor Living, which includes eight lifestyle collections with more than 150 designs.
     "We are excited about expanding our footprint in Las Vegas," Haney said. "It is our intention to put ourselves in front of buyers as regularly as possible, offering them great product, inspiring presentations and marketing programs that resonate with their consumers."

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