Interactive Health becoming Human Touch
By Furniture Today Staff -- Furniture Today, March 26, 2007
Long Beach, Calif. — Upscale robotic massage chair source Interactive Health is changing its name to Human Touch, the name of one of its popular chair models.
Effective immediately, the company name will be Human Touch LLC. All of the company's products will now feature the Human Touch identity and logo.
The company will promote the brand with a multi-million dollar advertising campaign, in-store marketing program, and PR program.
"We felt that Human Touch is becoming such a strong brand and that it really communicates the high-quality nature of our products," said Craig Womack, CEO.
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