Abbyson '07 catalog shows true colors
By Furniture Today Staff -- Furniture Today, March 25, 2007
Chatsworth, Calif. — Abbyson has published its 2007 rug and Park Avenue furniture catalogs.
The new rug catalog is an updatable binder with more than 300 tabloid-sized pages of rug designs and information. It also contains 11-inch by 17-inch foldout photos of each rug, with close-up shots of the field, border and cross section of each design.
To ensure true colors, Abbyson used actual rugs as guides.
"Our goal with these catalogs is to set the bar high," said Yavar Rafieha, vice president of marketing and sales. "We always focus on having some of the best marketing tools in the industry, and we have high standards for the catalogs we produce."
The second new catalog features the Park Avenue furniture collection. The catalog has room-scene photographs as well as individual product shots, product measurements and close-up pictures of the pieces.
The catalog incorporates the entire Park Avenue collection, including the 10 additions introduced at the Las Vegas winter market.
"For the first time, we combined our rugs and furniture to create elegant room-scene photographs," said Rafieha. "This allows our customers to see how well our products fit together and show their clients how the furniture looks in a room settings."
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