Share this on

New agency Berline's aim: keep Art Van dominant

By Furniture Today Staff -- Furniture Today, March 25, 2007

Bloomfield Hills, Mich. — Art Van Furniture has hired Berline as its ad agency.

Agency Chairman Jim Berline called it a "proud time" and said his team "looks forward to developing aggressive strategic, creative, advertising, media buying and marketing campaigns that will be designed to secure Art Van's dominance in this highly competitive market and enhance its long-term growth."

The 29-store, Warren, Mich.-based Art Van is a Top 100 company and the largest furniture store in the state.

Berline, founded in 1982, said it has annual advertising and public relations billings of more than $80 million.

Share this on

Related Content

• Topics
• Author
• Most Popular Pages

Rob Killgore named COO at Sleep Train

Jun 2, 2011

Cole to run Hooker upholstery divisions

Aug 13, 2008

Tietex realigns sales by market segment

Aug 26, 2007

Lane picks ad agency

Apr 18, 2004

Also by this author

• Advertising and promotions, 2006

• Employees, payroll, 2006

• Sourcing, 2006

• Insights on how to use this issue

• The basics, 2006

Also by Staff Staff

Most Viewed Articles

• Merinos Home Furnishings opening display room, Boyles addition

• Ernest Warsaw, founder of Sheffield Corp., dies at 91

• ‘Mega vessels' likely to boost capacity, stabilize freight rates

• HOM Furniture adds flooring to six Twin Cities stores

• Dan Masters joins Furniture Brands as VP, business development

Sponsored Links

• Resource Center
• Browse Categories
• Browse Companies

Featured Company

• FurnitureCore.com

  

  FurnitureCore.com is a dynamic web application aimed at the furniture industry. Retailers and manufacturers alike will find our deep reserve of tools to be exactly what their furniture business needs.www.furniturecore.com... more

---

Related Resources

• Convergence: Tie Your Online & Offline Experience...