Rent-A-Center updating signage for delivery fleet
New graphics convey product, brand message
By Furniture Today Staff -- Furniture Today, March 25, 2007
Traverse City, Mich. — Vehicle graphic producer TruckSkin has a big job under way with rent-to-own retailer Rent-A-Center, re-branding 1,100 cube trucks and vans in 34 states.
TruckSkin's owner, Joe Lapekas, said the company was awarded the project following a successful test with some vehicles operated by the Plano, Texas-based RTO giant.
"During the summer of 2006, we re-branded 85 trucks for Rent-A-Center's Cash AdvantEdge program. This involved locations in 10 states from Oregon to Hawaii," Lapekas said.
"Not long after this task was completed, we began discussing the major undertaking to re-brand the vehicles Rent-A-Center acquired when they purchased their competitor, RentWay."
TruckSkin is redoing approximately 600 delivery cube trucks and 500 vans.
"We have completed the locations in the Southern states and are now focusing on installations in the North," said Lapekas.
"The project is more than 60% complete and we are right on schedule to finish all vehicles in mid-April."
The brightly colored flex-face vinyl TruckSkin is installing features Rent-A-Center product and brand messaging, but Lapekas says more than aesthetics are at play with the new program.
"Rent-A-Center was smart to recognize that their trucks are not just delivering merchandise, they are also delivering a message.
"The bright, clean graphics quickly convey Rent-A-Center's benefits of providing new, name-brand merchandise paired with easy payment options," he said.
"And when Rent-A-Center is ready to update that message, TruckSkin's changeable flex face graphics allow them to do so quickly, easily and economically," Lapekas continued.
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