Bedding Tops This Year's List of Consumers' Buying Plans
September 3, 2011,
Consumers' plans to buy
Percent of households planning to buy in 2011 (top 10 furniture categories)
Youth/other adult bedroom
Source: Furniture/Today's 2011 Consumer Buying Trends Survey
HIGH POINT - Bedding was the most purchased furniture product last year and that trend will continue this year, according to a big consumer survey conducted by Furniture/Today.
The results show, yet again, the power packed by the mattress segment.
By the numbers, the 10.8% of U.S. households planning to buy bedding this year translates to 12.2 million households.
No other furniture category comes close to bedding's sales potential this year. Stationary sofas are the next-highest category on consumers' buying plans list, with 7.9% of households planning to buy a stationary sofa this year.
After that, households' buying plans drop off significantly, as the list above illustrates.
This data provides a handy guide for full-line furniture stores looking to maximize their sales potential this year. In a nutshell, those retailers should make sure they have strong bedding assortments.
Generally speaking, households say their bedding buying plans are two to three times higher than for most other furniture categories.
Consumers are definitely planning to buy mattresses this year. Smart retailers are ready to meet those mattress needs.
Retail Bedding Playbook is a regular feature about mattress retailers by David Perry, bedding editor. Ideas for future coverage can be shared with Dave at firstname.lastname@example.org.