• David Perry

Bedding Tops This Year's List of Consumers' Buying Plans

Consumers' plans to buy

Percent of households planning to buy in 2011 (top 10 furniture categories)

Bedding

10.8%

Stationary sofas

7.9

Reclining chairs

4.6

Formal dining

4.3

Entertainment furniture

4.0

Motion sofas

4.0

Desks

3.9

Master bedroom

3.8

Youth/other adult bedroom

3.7

Occasional tables

3.5

Source: Furniture/Today's 2011 Consumer Buying Trends Survey

HIGH POINT - Bedding was the most purchased furniture product last year and that trend will continue this year, according to a big consumer survey conducted by Furniture/Today.
     The results show, yet again, the power packed by the mattress segment.
     Retail Bedding PlaybookBy the numbers, the 10.8% of U.S. households planning to buy bedding this year translates to 12.2 million households.
     No other furniture category comes close to bedding's sales potential this year. Stationary sofas are the next-highest category on consumers' buying plans list, with 7.9% of households planning to buy a stationary sofa this year.
     After that, households' buying plans drop off significantly, as the list above illustrates.
     This data provides a handy guide for full-line furniture stores looking to maximize their sales potential this year. In a nutshell, those retailers should make sure they have strong bedding assortments.
     Generally speaking, households say their bedding buying plans are two to three times higher than for most other furniture categories.
     Consumers are definitely planning to buy mattresses this year. Smart retailers are ready to meet those mattress needs.
Retail Bedding Playbook is a regular feature about mattress retailers by David Perry, bedding editor. Ideas for future coverage can be shared with Dave at dperry@furnituretoday.com.

David PerryDavid Perry | Executive Editor, Furniture Today
dperry@furnituretoday.com

Hi, online readers. I'm David Perry, executive editor of Furniture/Today, and the writer on the mattress beat. Get my musings on mattresses on our web site and on my Twitter feed. And let me know what you would like me to write about in the wonderful world of mattresses.

Follow me on Twitter at https://twitter.com/DT_Perry
See my first music video at http://ftbeddingman.com/

VIDEOS

  • Klarna targets Millennials for its POS financing

    Camera Icon More Videos

Web Directory Search
Search for Products/Companies

RSA Insights & Intelligence

RSA-newsletter-logo

RSA Insights & Intelligence gives you, the retail sales associates, critical intelligence and insights. We make it easier for you to sell by providing actionable tips and key takeaways you can and should use for every sale. Check out our latest two articles:
* How to use an implied close
* The low cost of mattresses