Share this on

Henredon to relocate showroom

By Carole Sloan -- Furniture Today, April 8, 2007

High Point — Henredon will close its 100,000-square-foot showroom on Ward Street here and move to the Drexel Heritage building on Eastchester Drive in time for the fall High Point Market.

Henredon will occupy the first floor of the building and Drexel the second, said Jeff Young, president of the high-end HDM division of Furniture Brands International, which includes Henredon and Drexel along with Maitland-Smith.

The move is being made in part to cut costs, Young said, but equally significant is the way the market has changed.

"The days are gone when we have to 'wow' the world with dramatic presentations and vast amounts of new product (every market)," he said. "We should let the merchandise speak for itself.... Today it's all about thinking retail."

Young said the 60-year-old Henredon building needs extensive repairs that would cost more than half a million dollars.

Henredon's Ralph Lauren, Lauren and Barbara Barry licensed collections also will move to the Drexel building. They currently are showcased across the courtyard from the main Henredon showroom.

Barbara Barry also may retain its Ward Street space for the fall market, set for Oct. 1–7, depending on offshore attendance, since Barry's line is particularly attractive to the international market, Young said.

HDM's more streamlined approach to product launches will affect the Ralph Lauren and Lauren lines this October, he said. Both have had major introductions twice a year, and "attention to SKUs introduced has not been good," Young said.

Starting this fall, Ralph Lauren will retain its twice-a-year launch cycle, probably with fewer SKUs, he said, while Lauren will move to once-a-year introductions.

Share this on

Bassett leases 20,000-square-foot Las Vegas Market showroom

Dec 2, 2011

Global Furniture USA moves to High Point's Furniture Plaza

Sep 29, 2011

Best Vegas show in years

Feb 22, 2012

Best Vegas show in years

Feb 17, 2012

Zaar Design Center moves to former factory

Nov 4, 2011

Also by this author

Also by Carole Sloan

Featured Company

Surya

For more than 30 years, the name Surya has been synonymous with high quality, innovation and luxury. Our Fall 2009 collections are no exception. Our designers have masterfully created some of the most cutting edge and versatile pieces to date. Encompassing... more

Most Recent Resources

Atlanta International Gift & Home Furnishings Market

Here is a selection of products shown at this month's International Gift & Home Furnishings Market here.

Networking at the 13th annual F/T Leadership Conference

NAPLES, Fla. — Industry executives and guests took the opportunity to network and play golf during down time at Furniture/Today's 13th annual Leadership Conference here this month.