Subscribe to Furniture Today
Research Store
RSS
Reprints/License
Print
Email

Share this on
Facebook
LinkedIn
Twitter

Tarbutton: FR change a sales opportunity

By David Perry -- Furniture Today, April 15, 2007

Bemco President Daryl Tarbutton says the bedding industry has an unprecedented opportunity this spring and summer to sell truckloads of mattresses. But he's surprised that more retailers don't seem to be seizing that opportunity.

With the pending onset of a new federal mattress flammability standard on July 1, all bedding producers will be shipping new fire-resistant sleep sets to their dealers. And that means the current bedding lines, if they are not FR-compliant, will be leaving sales floors across the country.

"Just as the auto industry advertises annual year-end model close-outs, we strongly urge Bemco retailers to use this close-out promotion as a tonnage mattress selling event for the next several months," Tarbutton said. "Not only will this allow dealers to move out any non-compliant sleep sets, but the sale can run concurrently with new product introductions."

Bemco is giving its dealers plenty of close-out ammunition, offering an array of close-out elements, including an ad kit featuring six color newspaper ads and/or pre-printed inserts, radio spots, point-of-sale acrylic displays, hang tags and two-sided vinyl point-of-sale banners.

"These tools will help dealers maximize their sales volume," Tarbutton said. "Since most dealers have a mix of compliant and non-compliant bedding, the close-out sale allows us to introduce success — tonnage promotions — into the mix."

RSS
Reprints/License
Print
Email

Share this on
Facebook
LinkedIn
Twitter

Resource Center

Featured Company


Related Resources

Advertisement
More Content
  • Blogs
  • Photos

Mike Root

From A Rep's Perspective

Mike Root, President, Furniture Sales of Mid-America
May 31, 2011
The Hot New Marketing Idea Furniture Retailers Are Chasing
After my last post, Sev Ritchie from Web4Retail called me up to discuss the...
More

Mike Root

From A Rep's Perspective

Mike Root, President, Furniture Sales of Mid-America
May 31, 2011
The Hot New Marketing Idea Furniture Retailers Are Chasing
The Hot New Marketing Idea Furniture Retailers Are ChasingAfter my last post, Sev...
More

» VIEW ALL BLOGS RSS

Atlanta International Gift & Home Furnishings Market

Here is a selection of products shown at this month's International Gift & Home Furnishings Market here.

Networking at the 13th annual F/T Leadership Conference

NAPLES, Fla. — Industry executives and guests took the opportunity to network and play golf during down time at Furniture/Today's 13th annual Leadership Conference here this month.
VIEW ALL GALLERIES

research marketing module
FT Industry Resources module
eNewsletters
eletter_callout_box_FT2
About Us   |   Advertise   |   Site Map   |   Contact Us   |   Subscription   |   Affiliate Links   |   RSS
© 2012 Sandow Media LLC.All rights reserved.
Use of this website is subject to its Terms of Use | Privacy Policy