Sealy realigns into 3 sales regions
David Perry -- Furniture Today, May 14, 2007
Archdale, N.C. — Sealy has realigned its domestic sales regions, a move it said is designed to better serve customers.
The bedding major said last week it will increase its sales regions from two to three and align them with its manufacturing regions, which have been reduced from four to three.
Sealy also plans to implement cross-functional management teams to enhance performance and provide a team-based service approach to improve responsiveness to customers.
Officials said the goal is to optimize the company's structure in order to best serve its customers from a product supply, marketing and sales perspective. Decisions will be made closer to the customer, allowing for quicker turnaround and better service, Sealy said.
"This realignment is part of the ongoing optimization of our North American division as we leverage best practices across regions," said Larry Rogers, president of the recently created North American division. "By enabling our salespeople to spend more time with the customers and allowing decisions to be made closer to the customer, we can be more responsive to our customers' needs and capture market-specific opportunities. The new structure allows us to be more efficient, more competitive and more nimble as we continue to successfully compete in an aggressive marketplace."
