Bedding veteran Morris joins Magi Seal's SleepTrust Guarantee
David Perry -- Furniture Today, May 14, 2007
Greenville, Texas — Gerry Morris, a veteran sales representative who has authored two books for bedding retailers, has joined SleepTrust Guarantee, a new division of Magi Seal that offers a comprehensive service plan to bedding consumers through retailers.
As director of training and professional development, he will work with retailers and manufacturers on sales education programs, training seminars and the development of selling strategies.
"We are absolutely delighted to have Gerry join us," said Brad Geddes, president of Magi Seal/SleepTrust Guarantee. "Gerry shares our philosophy and strong beliefs about serving consumers.... Gerry will play a key role in bringing our message to the marketplace in an informative and valuable way."
Morris has worked with thousands of retail salespeople in more than 20 years in the bedding industry. His bedding books are "Spring Training" and "Sell More Beds Guaranteed!" He will continue to offer his insights through the columns and articles produced by his publishing company, Inner Spring, based here.
"I'm thrilled to be a part of SleepTrust," said Morris. "Our industry must earn the customer's trust at the point of sale. We can only do that by providing exemplary service and post-sale support. SleepTrust Guarantee is exactly what retailers and sales associates require to give customers exceptional value and outstanding service."
Warranties are an issue that Morris has addressed on a number of occasions. "When it comes to bedding," he says, "consumers don't shop for warranties. They want a quality mattress at a reasonable price and expect to be able to buy with confidence, believing the retailer and manufacturer will stand behind their products."
