Web Summit 3.0 set for Las Vegas Market

Will analyze online strategies for industry
LAS VEGAS — The third edition of a seminar on using the Web, designed for home furnishings retailers and manufacturers, is set for opening day at the Las Vegas Market.

The Industry-wide Web Summit 3.0 will take place from 1 p.m. to 4 p.m. Monday, Sept. 14, in World Market Center space C-976. The event, sponsored by the Home Furnishings Independents Assn., The Lively Merchant and World Market Center, will discuss solutions, conflicts and misconceptions about online strategies in the industry, said David Lively of The Lively Merchant.

The summit is designed to give attendees real-world solutions to problems. Presenters plan to talk about what worked and didn't work when implementing online strategies in their own businesses. The speakers are:

• Lively, who will present research on today's online furniture shopper and how to appeal to her.

• David McMahon, senior business consultant with Profitconsulting, who will discuss how to use e-mail market and social networking to build relationships, brands and traffic and to cut advertising costs.

• Ron Carpenter, managing principal of Strategic Marketing Solutions, who will talk about using the Web in store marketing.

• Renee Loper, director of marketing for Aspenhome, who will preview the manufacturer's new Web site, will discuss ways to make a site easy to manage and will give advice for maximizing resources.

The summit is free, but registration is required because of limited seating. To register, visit, www.thelivelymerchant.com.

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