Sealy taps 3 regional sales VPs
By David Perry -- Furniture Today, May 21, 2007
Archdale, N.C. — Bedding sales leader Sealy has named three veteran executives at the company to regional vice president of sales positions in its three new sales regions.
The new structure, which replaces East and West sales regions, divides the country into North, South and West.
Regional vice presidents of sales are Roxanne Stevens in the North, Mark Hobson in the South and Kevin Sisson in the West.
Larry Rogers, president of Sealy's North American operations, said the new sales region structure is designed "to provide more sales leadership in the field."
The regional vice presidents of sales are partnered with other executives to create management teams with common goals, Rogers said.
Each region also will have regional vice presidents of operations, finance and human resources. Team members are:
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North: Dan Hige in operations and Richard Neinast in finance. The human resources position has not been filled yet.
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South: Kevin Hogan in operations, Roy Finke in finance and Dave Morse in human resources.
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West: Shailesh Patel in operations and Diana Strickland in human resources. The finance position has not been filled.
All of the executives are senior, experienced Sealy employees, Rogers said.
He said the North team will be based at Sealy's facility in Albany, N.Y., the South team will be based at Sealy's offices in Archdale, and the West team will be based at Sealy's Phoenix facility.
The regional vice presidents of sales are reporting to Rogers at this time.
The operations vice presidents report to Mike Hofmann, executive vice president of operations, while the finance vice presidents report to Jeff Ackerman, chief financial officer, and the human resources vice presidents report to Jeff Claypool, executive vice president of human resources.
Rogers said the new management team structure is designed to move decision-making closer to customers and to speed up the decision process.
"This will make us more efficient and nimble," he said. And the new structure will help the executives "increase face time" with customers, he said.
Asked if the new structure will involve any reduction of sales staffing levels, Rogers responded: "We have not announced any layoffs. We are always looking for ways to be more efficient and to serve our customers better."
