These tigers prove business is out there
January 29, 2007,
Maybe it's the Philadelphia address, but the management team of Home Line Inds., a domestic manufacturer that also imports case goods and upholstery, has a work ethic and unflappable corporate spirit that makes the movie's Rocky Balboa look like a slacker.
Recently, I had the opportunity to visit the company and came away so pumped up that I felt ready to go 10 rounds myself. What did I see at their Philly facility that put me in such an upbeat mood? Perhaps I should answer that by telling you what I didn't see.
There was no talk of a half-full glass, or how business is as soft as a Philly cheese-steak hero. Instead, the company exudes a tangible energy that literally hits you in the face the minute you walk through the door.
Everyone there is on a mission. And thanks to tremendous communications efforts on the part of Co-Presidents Bret Vernekoff, Josh Verne and Verne's brother-in-law Josh Block, everyone knows exactly what his or her mission is at the company.
The 40-year-old family business, situated on a sprawling, 23-acre Philly site, in no way resembles its humble beginnings — a single used furniture store called Chuck's Bargain House, started by Chuck Vernekoff, a down-on-his-luck businessman who'll tell you how he struggled in those days to make the rent.
Today, the company is doing in excess of $100 million a year, imports product in just about every furniture category, produces upholstery here, just bought a second upholstery facility in North Carolina and has next-day delivery to some 15 major markets.
Home Line, which sells via full containers or single orders, will make its High Point debut this March in a permanent showroom.
More than anything else, this company proves, beyond a shadow of a doubt, that the business is out there.
I guess you need a tiger's eye to find it.
Most Viewed Articles
Related Content By Author
Mid-August news features acquisitions, Amazon and avenues of growth
Furniture Retail Solutions
Over the past year, our editorial team has been on the road, studying retail – what's working and what challenges even the most established retailers face. Born from these studies is Furniture Retail Solutions – a multi-part series addressing common problems retailers face. Read our first two articles:
RSA Insights & Intelligence
RSA Insights & Intelligence gives you, the retail sales associates, critical intelligence and insights. We make it easier for you to sell by providing actionable tips and key takeaways you can and should use for every sale. Check out our latest two articles:
* Why buying mattresses online is harder than consumers think
* How RSA can capitalize on the adjustable base boom