Pacific Coast Feather Company promotes Rife
Thomas Russell -- Furniture Today, December 16, 2013
Seattle - Brett Rife, a 14-year veteran with Pacific Coast Feather Company, will take on the newly created role of vice president of sales international hospitality. Rife will continue to report to Tim Keegan, senior vice president of worldwide sales.
During his tenure as director of international hospitality sales, Rife spearheaded the expansion of Pacific Coast Feather Company's hospitality business into Europe, the Middle East and Africa. He was also responsible for opening and managing PCFC's London office while establishing the company's European-based hospitality sales force.
In addition, Rife drove the conceptualization and implementation of the PCFTraining.com website for hotel properties, natural and synthetic utility bedding marketing and training materials.
Pacific Coast Feather Company is a family-owned business and a leader in the basic bedding industry, established in 1884 by founder Joseph Hanauer.
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