Berk, Surya set licensing deal
December 3, 2013-- Furniture Today,
Three collections of rugs, featuring Bobby Berk Home's mix of colors and design, will debut in summer 2014.
"No one has the breadth that Surya has in terms of product, design, merchandising and marketing," designer Berk said.
"They're the best in the business and I'm thrilled to work with them."
The licensing partnership will begin with a collection of area rugs, followed by the introduction of additional categories later in 2014.
"Bobby Berk's energetic and inspired designs are a natural complement to Surya's existing product portfolio," said Satya Tiwari, Surya president. "His hip, minimalistic approach to modern design and clean aesthetic brings a stylish and youthful feel that speaks to comfort and luxury while offering urban appeal. We look forward to working with Bobby to bring his fresh and fashion-forward designs to our customers."
Related Content By Author
Industry Related Content
Hollywood ‘A’ Listers buy into mattress biz, and guess who’s the fastest growing retailer?