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Kingsdown's Blu-Tek headboard display wins creativity award

MEBANE, N.C. — Top 15 bedding producer Kingsdown won Gold for its Blu-Tek headboard display in the Specialty Stores category at the 2013 Design of the Times Awards, a competition that recognizes the most creative in-store point-of-purchase displays, marketing campaigns and branding solutions.

 Kingsdown won a design award for this Blu-Tek headboard display.Kingsdown won a design award for this Blu-Tek headboard display.

"When we envisioned the merchandising for Blu-Tek, we really wanted it to be as different as the mattresses themselves," said Kingsdown Director of Marketing Jacqueline Morton. "We wanted our product to be a standout on retail floors, which in many cases were just a sea of white rectangles.

"We are thrilled that our Blu-Tek display was recognized for this accomplishment. This recognition is really a reflection of our company's continued commitment to providing our retail partners with cutting-edge and attention-grabbing POP solutions that will allow their customers to connect with our product."

The Design of the Times Awards are sponsored by the Path to Purchase Institute, which aims to foster a deeper understanding of all marketing efforts and touch-points that influence purchase decisions made in store and online.

As an award winner, Kingsdown's Blu-Tek Headboard Display will be featured in the "Design of the Times" book to be published later this year. Kingsdown worked with POP display company RockTenn Merchandising Displays, based in Norcross, Ga.

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