Sleepy's hosts grand opening
October 16, 2013,
Sleepy’s executive Elizabeth Murphy, left, wearing a red cap and pajamas, helped cut the ribbon on the retailer’s newest store on State Street in downtown Chicago. Shown with Murphy, from left, are Sam Kahn, of Sleepy’s, Carly Jones of the Chicago chapter of the Pajama Program, and Bill Worley and Joe Hager of Sleepy’s.
The party at the 177 N. State St. store attracted more than 150 consumers and benefited the Chicago chapter of the Pajama Program, a not for- profit group that provides pajamas and books to needy children.
The event featured an appearance by DJ Finnigan, the evening radio host on WTMX, and a presentation on better sleep tips from Elizabeth Murphy, Sleepy's "snooze director," who donned pajamas for the party.
The retailer donated 150 pairs of pajamas to the Pajama Program.
Since late June, Sleepy's has opened 10 stores in the Chicago area, and an undetermined number of additional stores are planned later this year.
Sleepy's is ranked No. 9 on Furniture Today's Top 100 list, with estimated furniture, bedding and accessories sales of $976 million in 2012.
Most Viewed Articles
Related Content By Author
Innovation is key as summer hits its stride
Furniture Retail Solutions
Over the past year, our editorial team has been on the road, studying retail – what's working and what challenges even the most established retailers face. Born from these studies is Furniture Retail Solutions – a multi-part series addressing common problems retailers face. Read our first two articles:
RSA Insights & Intelligence
RSA Insights & Intelligence gives you, the retail sales associates, critical intelligence and insights. We make it easier for you to sell by providing actionable tips and key takeaways you can and should use for every sale. Check out our first two articles:
* Veteran sales trainer Bob Muenkel talks about the power of asking
* 3 lines of defense for brick-and-mortar stores
Steve Lowsky, President/CEO of Middle Market Strategies on what makes a company great now