Therapedic brings ergonomic gel/latex line to Vegas
Powell Slaughter -- Furniture Today, July 31, 2013
LAS VEGAS - Top 10 bedding producer Therapedic is pairing latex and gel for the first time in its new ergonomically designed Buoyancy line here.
Therapedic is using its hourglass support design, configured with a gel layer fused atop a layer of natural latex. That design provides more cooling benefits and offers localized support for the shoulders, hips and lumbar areas, the company says.
The Princeton, N.J.-based producer, which opens a second showroom here, World Market Center B-846, next to its main showroom, B-822, will feature different versions of the Buoyancy line in each of the showrooms. The new showroom will be used primarily to allow Therapedic licensees to show regional offerings of Therapedic lines.
Therapedic is also using this market to showcase enhancements to its Agility collection, a hybrid bedding offering.
Therapedic CEO Gerry Borreggine said his group understands the growing importance of gel bedding components, featured in both the Buoyancy and Agility lines.
"Gel is more than a trend; it's becoming a dominant part of the specialty sleep category that is here to stay," he said. "The trick is discovering how to best utilize the gel to maximize its benefits. Our hourglass shape has become a popular feature - and synonymous with support - in our mattress construction. Building upon that success, we've positioned the gel at the top of the mattress in the Buoyancy line in such a unique way that we are able to offer a product that provides more cooling benefits and support in all the right places."
Aiming to give consumers more bedding choices, Therapedic is offering the collection in two different design motifs. The first features a beige honeycomb ticking with brown side panels, while the other option boasts a contemporary stretch knit ticking with an abstract pattern and a lavender, gray and white color palette.
The Buoyancy series consists of four models with varying amounts of latex. The base model, the 10-inch Atlantic, features the hourglass gel-topped latex set atop a foam base; the 12-inch Pacific includes two one-inch layers of latex; the 13-inch Indian model consists of three one-inch layers of latex; and the line's high-end mattress, the 14-inch Arctic, boasts four one-inch layers of natural latex. The suggested retail price for the series ranges from $1,499 to $2,999 in queen.
In the Agility line, Therapedic has added several additional layers of mini micro-coils and gel for enhanced natural cooling comfort.
With two extra layers of micro-coils, the collection's top model, Crossover, now features more than 8,000 coils, offering a resilient sleep surface that contours to the body. The line's Tango model now include an additional two-inch layer of gel-infused memory foam, adding extra comfort and cooling benefits, the company said.
"Response to the Agility collection has been overwhelmingly positive," Borreggine said. "Since its introduction last year, we have worked with our retail partners to perfect the line and create an incredibly plush and responsive product.
"For this market, we wanted to better differentiate the comfort feels in each of the models within the product line so we added more layers of gel and micro-coils to provide an unbelievable level of comfort and support. The result is that the Tango and the Crossover are the most flexible and responsive hybrid beds on the market."
Retails in the line range from $1,299 to $2,999.
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