The Dump to open first Chicago store Aug. 30
Clint Engel -- Furniture Today, July 23, 2013
CHICAGO — Top100 company Haynes Furniture will open its first Chicagoland furniture outlet in the suburb of Lombard, Ill., and its 11th overall Dump later this summer.
The 134,000-square-foot store - the largest high-end furniture outlet in the market, according the company - is slated to open Aug. 30 in the former Great Indoors space at South Highland Avenue and Butterfield Road. The retailer, which follows Warren, Mich.-based Art Van into the market, expects to hire 250 people, including more than 100 people in sales, operations, management and stock positions.
The Virginia Beach, Va.-based retailer did not immediately disclose its investment or projected sales for the market.
"The August 30th sneak preview of our Lombard location marks a major milestone for The Dump and demonstrates our long-term commitment to expanding The Dump brand nationally," said E.J. Strelitz, President and CEO of Haynes and its The Dump division.
"A big part of The Dump's remarkable growth is based on strategically selecting cost-effective, centralized locations within major marketplaces, which is why we selected Lombard as the 11thhome for The Dump," he said.
"This strategy has proven to be a winner in every market The Dump has entered since 1985."
Haynes is No. 29 on Furniture/Today's Top 100 with estimated furniture, bedding and accessories sales last year of $269 million at 15 stores. In addition to five full-service Haynes showrooms, the retailer operates The Dump in Hampton, Norfolk and Richmond, Va.,; Langhorne and Oaks, Pa.; Turnersville, N.J.; Dallas; Houston, Atlanta, and Tempe, Ariz.
The discount-oriented The Dump stores are opened Fridays through Saturdays with occasional extended openings on holidays with a merchandise mix that includes discounted overstocks, one-of-a-kinds, factory sell-outs, showroom models, and design prototypes.
"The secret of our success is based on our unique retail business model, which is focused on delivering the best savings for our customers," Strelitz said. The weekend-only hours, for instance, allow "us to keep the cost of doing business down as well as refresh and replenish the entire inventory before the weekend rush."
Strelitz said this demonstrates the company understands its customer, "who prefers to buy furnishings with other family members or friends, making the weekend an ideal time to shop. Plus, shoppers can expect to find something new every weekend at The Dump, which attracts a high level of increased traffic among our loyal customer base."
"The Lombard store will feature furnishings with discounts of 30 to 80 percent, added Randi Strelitz, executive vice president.
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