Protect-A-Bed expands distribution abroad
Staff Staff -- Furniture Today, July 19, 2013
Chicago - Bedding protector products supplier Protect-A-Bed has appointed distributors that will take it into Barbados, Cayman Islands, Columbia, Jamaica, Singapore, Thailand, Tobago, and Trinidad.
They include: Advance Foam Limited (Barbados, Cayman Islands, Jamaica, Tobago and Trinidad), Matsushita Greatwall Corporation (Singapore) and Valmar Export Group (Columbia). They become the sole distributors of Protect-A-Bed products in their respective countries.
Protect-A-Bed has also extended an agreement with King Koil Corporation to include Thailand. King Koil currently distributes Protect-A-Bed products in Malaysia.
The new agreements extends the company's reach to nearly 40 countries.
"We are excited about the expanding markets and continuing to make Protect-A-Bed the top-of-mind brand for consumers when they think of protecting their mattress and creating a healthy sleep environment," says James Bell, ceo. "We spend a lot of time on hands-on training with distributors on the products' features and benefits, and the most effective approach and introduction techniques for the consumer."
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