• Thomas Lester

Safavieh's custom program offers far more rug choices

HIGH POINT - Interior designers have many more rug choices thanks to Safavieh.
The Port Washington, N.Y.-based rug company unveiled its Custom Rug program at the April High Point Market. The program draws from the six designer-licensed programs under the Safavieh Couture umbrella: Martha Stewart, Thomas O'Brien, Suzanne Kasler, Thom Filicia, Jamie Drake and David Easton.
"In those Safavieh Couture collections, we have running program rugs from each designer. Now, any of those patterns are going to be available to interior designers to custom size and custom color," said Carol Tisch, director of marketing for Safavieh. "All they have to do is give us paint chips or fabric swatches. We have the pom box for them to work with. We have about 200 colors that they can work with, but we can also match any color."
The rugs are mostly Nepalese and either 100% wool or a blend of wool and silk.
"It's made in Nepal with the Himalayan high mountain wool. They like to use that weave for the patterns," Tisch said.
In addition, the program also offers designers custom sizes on any of Safavieh's current programmed hand-knotted wool Oriental rug collections.
Tisch said that once an order is placed, the custom rugs will be available in four months.
Arash Yaraghi, president, said that the program will be under the sales management of John Vlahopoulos, who specialized in designer rugs prior to joining Safavieh in 2011 as senior sales executive.

LesterThomas Lester | Assistant Editor, Home Accents Today
tlester@furnituretoday.com

Thomas Lester is an assistant editor of Home Accents Today and Furniture Today. A veteran journalist and storyteller, Lester will bring the stories behind the partnerships, product innovations and personalities in the home accents and furniture industries to life in this blog.

Web Directory Search
Search for Products/Companies

RSA Insights & Intelligence

RSA-newsletter-logo

RSA Insights & Intelligence gives you, the retail sales associates, critical intelligence and insights. We make it easier for you to sell by providing actionable tips and key takeaways you can and should use for every sale. Check out our latest two articles:
* How to use an implied close
* The low cost of mattresses