Safavieh's custom program offers far more rug choices
May 14, 2013,
The Port Washington, N.Y.-based rug company unveiled its Custom Rug program at the April High Point Market. The program draws from the six designer-licensed programs under the Safavieh Couture umbrella: Martha Stewart, Thomas O'Brien, Suzanne Kasler, Thom Filicia, Jamie Drake and David Easton.
"In those Safavieh Couture collections, we have running program rugs from each designer. Now, any of those patterns are going to be available to interior designers to custom size and custom color," said Carol Tisch, director of marketing for Safavieh. "All they have to do is give us paint chips or fabric swatches. We have the pom box for them to work with. We have about 200 colors that they can work with, but we can also match any color."
The rugs are mostly Nepalese and either 100% wool or a blend of wool and silk.
"It's made in Nepal with the Himalayan high mountain wool. They like to use that weave for the patterns," Tisch said.
In addition, the program also offers designers custom sizes on any of Safavieh's current programmed hand-knotted wool Oriental rug collections.
Tisch said that once an order is placed, the custom rugs will be available in four months.
Arash Yaraghi, president, said that the program will be under the sales management of John Vlahopoulos, who specialized in designer rugs prior to joining Safavieh in 2011 as senior sales executive.
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