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Group is treated to Rooms To Go store tour

NAPLES, Fla. - More than 40 attendees of Furniture/Today's Leadership Conference kicked off the event with an afternoon tour of Rooms To Go's approximately 30,000- square-foot store here.
     Store Manager and industry veteran Gerry McGruder welcomed the group of retailers and suppliers, offering them a glimpse of the Rooms To Go way, including some insight into its popular room package strategy, the success of its Cindy Crawford Home line and its efforts to relax consumers with a low-pressure sales environment.
     He also noted the success RTG is having with decorative accessories and its Decorators Club, which consumers can join for a one-time fee to receive a 20% discount on all accessories over a three-year period.

Room To Go Store
Room To Go Store Manager Gerry McGruder (with back to camera), welcomes Furniture/ Today Leadership Conference attendees to the Top 100 company’s Naples showroom.
Rooms To Go’s Gerry McGruder, right, talks about the retailer’s low employee turnover and effective value proposition and display strategy while conference attendees including Luis Capo, left, of Miami Gardens, Fla.-based El Dorado Furniture, Coaster’s Larry Furiani and others look on.
Rooms To Go’s Gerry

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