TBG members discuss marketing, operations in Nashville
Clint Engel -- Furniture Today, September 25, 2012
Members of The Buying Giant buying group prepare to board the General Jackson Showboat in Nashville, Tenn. They met in the city to discuss advertising and operations strategies.
NASHVILLE, Tenn. — Members of The Buying Giant buying group recently met here for a Media Marketing & Operations seminar at the Radisson Opryland Hotel to discuss ideas for more effective advertising programs, among other topics.
The U.S. Postal Service's Every Door Direct Mail service was one of the hot topics presented and discussed at the Sept. 17-19 program, according to Bethel Poston, executive director of the Harriman, Tenn.-based buying group.
Operations topics featured included information on sources of credit card processing, furniture warranty protection programs, and insurance group programs.
TBG members also heard presentations from Cosec International; Group Health, Property, Casualty, Vehicle and Worker's Compensation Insurance; Mail South Advertising Solutions; Crest Financial-No Credit Score Needed; AdMark Advertising Solutions; MicroD Web Sites; Montage Furniture Protection, and Advanced Payment Solutions-Credit Card Services.
Members and guests also enjoyed a visit to the Grand Ole Opry, hearing performances from Dirks Bentley, Kellie Pickler, Lorrie Morgan, Whispering Bill Anderson, Jimmy Wayne, Riders in the Sky and Connie Stevens.
The program also included dinner and a cruise on the Cumberland River to view the lights of downtown Nashville. Members also enjoyed a lunch performance by TBG past president Bo Carey and his son John Carey, who are members of an East Tennessee musical group that performs in the area.
TBG has 112 members in 29 states operating 129 stores.
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