Nicole Crews -- Furniture Today, June 27, 2012
Indoor and outdoor textiles festooned the models at Showtime’s annual Fashion Show.
"I think people are tired of the neutrals and are starving for bights," said Greg Voorhis, design manager of Sunbrella manufacturer Glen Raven. "We've infused more color into the line."
Pink and melon colors appeared in Sunbrella patterns that push toward the idea of global influence without singling out specific cultural origins. More textures also were woven into the expanding line, which included four new yarns and shades of gravel, flax, maize and huckleberry.
"More and more of HomCraft's base is coming in and wants to see Sunbrella," said Greg Rosendale, Sunbrella specialty account manager, furniture fabrics.
Tom Notaro, vice president of sales and marketing of Sunbury Textile Mills, agreed indoor manufacturers are looking for the performance fabrics it offers in conjunction with Glen Raven. "They are utilizing our products more and more - and not just for outside - we're getting more placements for indoor use as well," Notaro said. "We've had a good marriage with Sunbrella for the last 15-16 years. With what Glen Raven makes and what we design, the looks are more high-end. We've gotten good placements from outdoor furniture makers, too, so I'm bullish on the September casual show. Everything is going really well."
Decorative cording for cushions continues to be popular among outdoor furniture manufacturers, said Bill Gibbons, CEO of Phoenix Trim Works, which also has a license with Sunbrella. Phoenix was introducing a large pom-pom fringe for performance fabrics, which are being used in sunrooms and family rooms of people with children and pets. Its Tuscan fringe combined oranges and hot pinks.
"We're seeing florals in bright and bold styles, enlarging scale and changing colors," said Paula Serna, design manager, The Robert Allen Group.
Big tiles and florals appeared in outdoor fabrics at several showrooms.
|Blue Moon Printworks put its
cash in the stache with applications
that work on outdoor and
|Al Fresco Functional Fabrics debuted
its collaboration with designer
Erin Flett and introduced 13 customdyed
colors and nine new designs.|
"It's an area we keep plugging away at," said Walter Rothschild, president, David Rothschild Company. "It's good diversity for us." The company continues to add detail and textures to its 100% outdoor enhanced polyester fabrics, which offer jacquard looks as well as geometrical and floral patterns.
Natalie Scott, VP of sales and marketing, Outdura, said, "Outdoor is positioned for a good growth year. Looking at our products and placements, we are very optimistic about the healthy environment in the outdoor world."
"Business is good," said Howard Ebert, sales manager at Swavelle Mill Creek. "We're getting a nice reception to our outdoor collections. It's a continuation of what we've been doing, and it tells us overall we're on the right path."
Tom Himes, VP of business development, Microfibres, said his company's fabrics had such a strong response that another showroom had to be added before Showtime. "We've had a good response across the board for our high-end lines," he said. "We're growing the business steadily, year over-year. As they say: Retail success builds more retail success."
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