Surya gets visual, launches Pinterest page

Alex Lemonde-Gray, April 26, 2012

CALHOUN, Ga. — Surya, a manufacturer of area rugs and home accessories, launched "inspirational" design boards on Pinterest last week.

 Surya Pinterest boardSurya’s new design boards on Pinterest are designed to interest potential shoppers.

As of the morning of April 26, the company had 148 followers on Pinterest and its "High Point 2012 Spring" board had 270 followers.

"Surya's Pinterest boards showcase latest trends in home décor to stimulate shoppers' imagination and drive traffic to Surya dealers," the company said in a release.

Using this highly visual social network, the company targets designers and home décor shoppers by creating and sharing virtual pinboards.

Surya has 24 décor boards on Pinterest, which feature its spring introductions, designer products, and latest colors and trends. The company plans to update boards regularly.

"We have been creating mood boards for years in our catalog, but couldn't find a simple tool to share digitally," said Satya Tiwari, president of Surya. "Pinterest is what we were looking for all along, and we are thrilled to make our virtual pinboards easily accessible to Surya community."

Surya has been expanding its social media presence under the SuryaSocial brand to connect with its customers. Surya posts daily on its Facebook page, which has more than 32,400 fans.

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