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David Perry

Restonic, Colonial among newest members of Specialty Sleep Assn.

FRIANT, Calif. — The Specialty Sleep Assn. has added 15 members, including Top 15 bedding producer Restonic.

"The specialty sleep business continues to grow with tremendous interest from today's consumer, and Restonic is expanding its focus in this business segment," said Ron Passaglia, president of Restonic. "As a member of the SSA, Restonic will have access to information and support down to the consumer level, where our goal is to add value to the mattress purchase."

Also joining is Colonial LLC, a High Point-based supplier of retail display materials.
Mark Hobson, senior vice president of sales and marketing at Colonial, said: "Our mission at Colonial is to help each client improve their revenues and profits with displays that are on strategy, sales effective and cost efficient. Through our participation with the SSA, we plan to continue that mission with specialty bedding manufacturers and retailers, while adding value to consumers and elevating their shopping experience."

Latex Green, a natural latex foam products producer based in Sri Lanka, has joined the SSA's Green Initiative Board, which works to define communications standards for program participants. SSA has developed a green labeling program to point consumers and retail sales associates to bedding products which meet varying levels of environmental and safety compliance. Manufacturers participating in the program complete a rigorous application process and pay a fee to the SSA to use the SSA seal and tag on their products, SSA officials said.

Richard Pieris Natural Foams, Ltd. is another latex products specialist joining SSA. "Joining the SSA shows our commitment to developing latex blocks, sheets and pillows made only from 100% natural latex, from our own plantations certified by FSC and processing them under the Arpico brand, which is trusted for over 75 years in Sri Lanka," said Januka Karunasena, general manager. "Joining the SSA will help us make clear differentiation of our products with the highest natural content which our customers deserve."

Other companies joining SSA in the second half of 2011 included Blu Sleep Products, Gabriel Scientific, Miracle Sleep Concepts, Murphy Bed Concepts, Sleep and Beyond, Studio Moderna, Supreme Quilters, The Sleep Co., Urban Woods, Vista Medical and Zoom 3D Mattress.

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