F/T Web site goes live with Industry Leaders ad program
By Furniture Today Staff -- Furniture Today, July 2, 2007
High Point — Furniture/Today's Web site at www.furnituretoday.com is the latest site of parent company Reed Business Information to go live with Industry Leaders, a new search and contextual advertising program.
The program places links to information about advertisers in a box adjacent to articles about certain topics. A link to a bedding advertiser, for example, might appear next to a story about mattress sales.
Furniture/Today is the eighth Reed site to add Industry Leaders. The program uses technology by Firstlight, a contextual advertising and search technology partner for online publishers.
"In order to meet the challenges of a competitive market, advertisers need to assure that their dollars are working as hard as possible," said Kevin Castellani, Furniture/Today vice president and publishing director. "Furniture/Today's continued growth and success depends on meeting those needs, and for that reason, we are happy to offer our Industry Leaders Program.
"Our advertisers are excited to coordinate custom published product messages on our Web site, furnituretoday.com, with our editorial content. This program delivers their precise marketing information to their customers at the right time."
Mark MacDonald, U.S CEO for Firstlight, said the technology "significantly improves return on investment for advertisers by delivering their exact marketing messages to a targeted user when they want to read those most."
